Forbes
CMO Summit
Forbes
CMO Summit
Forbes
CMO Summit
2025
This project explores a visual identity for a Forbes Digital CMO Summit themed “Video in 2021.”
The system draws from the language of broadcast media, including signal bars, frame markers, and timecode, reinterpreted through Forbes’ brand.
Leveraged Diciplines
Art Direction
Digital desgin
Motion Design
Brand foundations
The identity is built from a core set of motion and static elements that reference the mechanics of video itself. These foundational pieces create a flexible system designed to scale across digital environments.
Brand foundations
The identity is built from a core set of motion and static elements that reference the mechanics of video itself. These foundational pieces create a flexible system designed to scale across digital environments.
Brand foundations
The identity is built from a core set of motion and static elements that reference the mechanics of video itself. These foundational pieces create a flexible system designed to scale across digital environments.
Title safe layout
Bars and Tones wipe
Time code timer
Rec. Lock up
Logo Build
Logo Build
Show Intro
This piece serves as the final show intro, playing with music just before the summit begins. The production team can loop the previous segment and cue this moment when the hosts are ready to start.
Show Intro
This piece serves as the final show intro, playing with music just before the summit begins. The production team can loop the previous segment and cue this moment when the hosts are ready to start.
Show Intro
This piece serves as the final show intro, playing with music just before the summit begins. The production team can loop the previous segment and cue this moment when the hosts are ready to start.
Lower Third
Custom lower thirds designed to align with the broadcast-inspired visual system, ensuring speaker introductions feel integrated within the overall identity.
Lower Third
Custom lower thirds designed to align with the broadcast-inspired visual system, ensuring speaker introductions feel integrated within the overall identity.
Lower Third
Custom lower thirds designed to align with the broadcast-inspired visual system, ensuring speaker introductions feel integrated within the overall identity.
