321 Web 2020
Brand & Visual Desing
321 Web 2020
Brand & Visual Desing
321 Web 2020
Brand & Visual Desing
2020
In 2019, 321 partnered to refresh the brand’s visual language and design a new website that reflected the agency’s focus on data, technology, and creativity.
The goal was a cohesive, immersive digital experience built with restraint.
Leveraged Diciplines
Art Direction
Digital desgin
Visual design
Branding
Motion Design
Photography
Roll
In-house Creative lead and Visual Designer
The Goal
The goal was to create a system that felt immersive yet restrained, balancing strong visual moments with clarity and usability.
The Goal
The goal was to create a system that felt immersive yet restrained, balancing strong visual moments with clarity and usability.
The Challenge
Create a connected, page-to-page experience without relying on heavy transitions or distracting effects—balancing expressive backgrounds with clarity and performance.
The Challenge
Create a connected, page-to-page experience without relying on heavy transitions or distracting effects—balancing expressive backgrounds with clarity and performance.
The Approach
Motion was designed in After Effects and developed in close collaboration with engineering, allowing concepts to translate cleanly into a production-ready web system.
The Approach
Motion was designed in After Effects and developed in close collaboration with engineering, allowing concepts to translate cleanly into a production-ready web system.
The Approach
Motion was designed in After Effects and developed in close collaboration with engineering, allowing concepts to translate cleanly into a production-ready web system.
The Result
The final site became a near 1:1 translation of the original motion compositions, delivering a cohesive experience across desktop and mobile.
The Result
The final site became a near 1:1 translation of the original motion compositions, delivering a cohesive experience across desktop and mobile.
The Result
The final site became a near 1:1 translation of the original motion compositions, delivering a cohesive experience across desktop and mobile.
Brand Refresh
A refreshed visual system and lightweight style guide were created to ensure consistency across future assets and collateral.
Brand Refresh
A refreshed visual system and lightweight style guide were created to ensure consistency across future assets and collateral.
Brand Refresh
A refreshed visual system and lightweight style guide were created to ensure consistency across future assets and collateral.
Snapshots
Snapshots
Snapshots
