OVERVIEW

321 The Agency is a creative agency that takes pride in its cross-pollination of data, technology, and creative. We were asked to create a new website and refresh the agencies look. We worked together to combine the essence of their pillars into a stunningly sleek and simple design.

UI / Visual Design / Motion Design / Photography

Senior Designer / Michael Anderson
Creative Director / Carmen Treffiletti

321 The Agency Home Page

321 Home page

The Challenge

When approached with this project, we were asked to create a website that feels immersive and connected through in through. We knew that the background elements needed to be strong, but not distracting, with a level of cohesion when going from page to page.

The Solution

Pairing my knowledge with after effects, and understanding of web limitations, the engineers and I were able to work together and create an interactive experience, that translated 1:1 from After Effects to web.

Putting it together

All together, this is what the final product looks like. A 1:1 representation of the after effects composition we created.

Brand Refresh

After defining the new look of 321 The Agency, we needed to make sure other designers could make assets for the new brand look. We created a standard brand style guide, and also created an in-depth walkthrough on how to create image assets and illustrations to ensure a cohesive look across all collateral.