Smart Trader

UI / Visual Design / Motion

OVERVIEW

SmartTrader is a forex trading platform with proprietary tools that let you make data-backed trading decisions. SmartTrader came to us with the need of increasing sales and lowering churn. We created an updated brand style guide, website, brand video, and much more to meet the client’s needs.

UI / Visual Design / Motion

Senior Designer / Michael Anderson
Creative director / Carmen Treffiletti
UX Designer / Grant Cavaluzzi
Designer / Cristian Donoso

Smart trader website

When creating the new SmartTrader website, we were challenged to find a balance between the updated branding we created for them, and the actual charting platform. Since the charting platform offers light and dark mode, we treaded the website the same way with the option to change modes. This approach leads to a streamlined user experience that feels seamless when entering or exiting the charting platform side of the website.

CHECKOUT USER-FLOW

In order to reduce cart abandonment, we stripped out all the BS and left just what we needed to make the user experience feel effort less.

Brand Video

Created at 321 the Agency as a full time employee

RE-TARGETING CAMPAIGN

To boost sales and overall brand awareness, we rolled out a collection of web ads and landing pages as AB tests to pin point our audience and increase ROI.